Google Andoid Ad Rant

I've been using my Samsung Moment on the Android 1.5 platform for the past four months now and overall I'm very pleased, but I have ran across one issue on the various applications available. I really have a distaste for the some of the ads that randomly come popping up on my phone. I use one particular application, a task killer and when I had it clicked on an ad for Playboy came popping across the phone. You can only imagine the eyebrows that were raised as my wife saw that ad and wondered what I was looking at. I know I can't be the only one that has an issue with some of the ads and the sites or materials that are being pushed to not only my phone, but the phone of my kids - both of which also have Android based phones. I would like to see some level of control on what ads are pushed to me. Anyone else share the same sentiment?